A Social Marketing and Environmental Change Intervention: Get Fruved Years 01-02
نویسندگان
چکیده
منابع مشابه
Marketing Social Marketing in the Social Change Marketplace
Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing’s share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing bra...
متن کاملSocial marketing and public health intervention.
The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the...
متن کاملSocial marketing: an approach to planned social change.
This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campa...
متن کاملSocial marketing, stages of change, and public health smoking interventions.
As a "thought experiment," the authors used a modified stages of change model for smoking to define homogeneous segments within various hypothetical populations. The authors then estimated the population effect of public health interventions that targeted the different segments. Under most assumptions, interventions that emphasized primary and secondary prevention, by targeting the Never Smoker...
متن کاملProcess evaluation of a worksite social and physical environmental intervention.
OBJECTIVE To evaluate the process of implementation of a social and physical environmental intervention and to explore differences regarding this process between both interventions. METHODS Context, recruitment, dose delivered, fidelity, reach, dose received, satisfaction, and implementation barriers were investigated. RESULTS Reach for the social and physical environmental interventions ra...
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ژورنال
عنوان ژورنال: Journal of Nutrition Education and Behavior
سال: 2016
ISSN: 1499-4046
DOI: 10.1016/j.jneb.2016.04.338